Last Updated: August 18, 2026
CHEER GYM ADVANTAGE™ (“Cheer Gym Advantage,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected, used, disclosed, and protected when you visit our website, purchase our digital products, subscribe to our memberships, access our courses or resource libraries, join our newsletter, communicate with us, or otherwise interact with our services.
This Privacy Policy applies to information collected through:
https://www.cheergymadvantage.com
and other websites, landing pages, applications, checkout pages, membership portals, email communications, and online services operated by Cheer Gym Advantage that link to this Privacy Policy.
By using our services, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE MAY COLLECT
Depending on how you interact with Cheer Gym Advantage, we may collect several categories of information.
Information You Provide Directly
This may include:
- Name
- Business name
- Gym name
- Job title or role
- Email address
- Telephone number
- Billing address
- Business address
- Account login information
- Information submitted through contact forms
- Newsletter registration information
- Course or membership registration information
- Customer-support communications
- Survey responses
- Business assessment responses
- Information you provide when participating in training, consulting, community features, or events
- Testimonials, reviews, or feedback you voluntarily provide
- Any other information you choose to provide
2. PAYMENT INFORMATION
When you purchase a product, membership, course, or service, payment information may be processed by third-party payment processors.
Cheer Gym Advantage may receive information associated with the transaction, such as:
- Customer name
- Billing address
- Transaction amount
- Product purchased
- Payment status
- Limited payment-method information, such as card type or last four digits, where provided by the payment processor
We generally do not need to directly store complete credit-card numbers when payments are processed through third-party providers such as:
STRIPE
3. ACCOUNT AND MEMBERSHIP INFORMATION
If you create an account or membership profile, we may collect and maintain information including:
- Username
- Email address
- Membership level
- Purchased products
- Course progress
- Downloads
- Account preferences
- Login activity
- Subscription status
- Renewal information
- Customer-service history
This information may be used to administer your account and provide access to the products or services you purchased.
4. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website or use our digital services, certain information may be collected automatically.
This may include:
- IP address
- Browser type
- Operating system
- Device type
- Referring website
- Pages viewed
- Date and time of visits
- Links clicked
- Approximate geographic information derived from IP address
- Session activity
- Website interactions
- Conversion information
- Cookie and similar technology identifiers
Automatic collection of technical information and the use of cookies for website functionality and analytics are common web practices; the FTC likewise notes that websites may automatically receive information such as IP address, browser/operating-system information, and cookie-based usage information.
5. HOW WE USE INFORMATION
We may use personal information to:
Provide Products and Services
- Process purchases
- Create accounts
- Provide membership access
- Deliver downloadable products
- Provide access to The Advantage Vault™
- Provide access to The All Star Gym OS™
- Provide access to The Growth Playbook™
- Administer courses and training
- Maintain customer accounts
Communicate With You
- Answer questions
- Provide customer support
- Send purchase confirmations
- Send account notices
- Send subscription notices
- Send service-related communications
- Respond to contact requests
Marketing
Where permitted, we may use contact information to send:
- Newsletters
- New-resource announcements
- Educational content
- Product information
- Offers
- Promotions
- Training announcements
- Event information
- Membership updates
You may unsubscribe from marketing emails using the unsubscribe link included in applicable messages.
6. BUSINESS ANALYTICS AND IMPROVEMENT
We may use information to:
- Analyze website performance
- Understand how visitors use the website
- Determine which content is useful
- Measure marketing campaigns
- Improve products
- Develop new resources
- Improve customer experience
- Diagnose technical problems
- Understand customer interests
- Measure conversions
- Improve website functionality
Where practical, we may use aggregated or de-identified information for analytics and business planning.
7. ADVERTISING AND RETARGETING
We may use advertising and analytics technologies provided by third parties.
These may include services such as:
[GOOGLE ANALYTICS]
[GOOGLE ADS]
[META / FACEBOOK PIXEL]
[MICROSOFT ADVERTISING]
[TIKTOK]
[OTHER]
Depending on the technology and applicable law, these services may use cookies, pixels, tags, or similar technologies to understand website activity, measure advertising, create audiences, or deliver advertisements.
Some state privacy laws provide qualifying consumers with rights to opt out of certain uses of personal data for targeted advertising or sale/sharing. Connecticut, for example, requires covered controllers to honor applicable opt-out rights for targeted advertising and sales, while California requires applicable businesses to provide opt-out mechanisms where personal information is sold or shared as defined by its law.
If Cheer Gym Advantage engages in practices subject to these requirements, appropriate opt-out mechanisms should be made available.
8. COOKIES AND SIMILAR TECHNOLOGIES
We may use:
- Cookies
- Pixels
- Tags
- Web beacons
- Local storage
- Analytics identifiers
- Advertising identifiers
- Similar technologies
These technologies may help us:
- Keep users logged in
- Remember preferences
- Maintain website functionality
- Understand site usage
- Improve performance
- Measure conversions
- Detect security issues
- Support advertising and retargeting
Additional information is provided in our Cookie Policy below.
9. HOW WE MAY DISCLOSE INFORMATION
We may disclose information to third parties when reasonably necessary to operate our business.
These may include:
Service Providers
Providers that assist with:
- Website hosting
- Cloud storage
- Membership platforms
- Course platforms
- Email marketing
- Customer relationship management
- Payment processing
- Analytics
- Advertising
- Customer support
- Forms and surveys
- Accounting
- Security
- IT services
Service providers should receive only information reasonably necessary to perform their services, subject to applicable contractual and legal requirements.
10. BUSINESS TRANSFERS
If Cheer Gym Advantage is involved in a:
- Merger
- Acquisition
- Reorganization
- Financing
- Sale of assets
- Sale of the business
- Bankruptcy
- Similar transaction
information associated with the business may be transferred as part of that transaction, subject to applicable law.
11. LEGAL AND SAFETY DISCLOSURES
We may disclose information where we reasonably believe disclosure is necessary to:
- Comply with applicable law
- Respond to legal process
- Respond to lawful governmental requests
- Enforce our agreements
- Investigate fraud
- Protect our systems
- Protect our rights or property
- Protect users or others
- Address security incidents
- Prevent suspected illegal activity
12. WE DO NOT INTEND TO SELL CUSTOMER LISTS
Cheer Gym Advantage does not intend to operate as a data broker or make its business model the sale of customer contact lists.
However, some privacy laws define terms such as “sale” or “sharing” more broadly than an ordinary cash transaction, particularly in connection with advertising technologies.
Accordingly, whether a particular advertising or analytics relationship constitutes a regulated sale or sharing must be evaluated based on the technologies actually used.
13. DATA RETENTION
We retain personal information for as long as reasonably necessary for purposes such as:
- Providing services
- Maintaining accounts
- Fulfilling contractual obligations
- Processing transactions
- Maintaining financial records
- Resolving disputes
- Enforcing agreements
- Maintaining business records
- Complying with legal obligations
- Preventing fraud
- Supporting security
Retention periods may differ depending on the type of information and reason it was collected.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal and operational requirements.
14. DATA SECURITY
We use reasonable administrative, organizational, and technical measures intended to protect personal information from unauthorized access, use, alteration, or disclosure.
The FTC recommends that businesses evaluate the information they maintain and take appropriate steps to protect customer data against security threats.
However:
NO INTERNET TRANSMISSION OR ELECTRONIC STORAGE SYSTEM CAN BE GUARANTEED TO BE 100% SECURE.
Users should maintain the confidentiality of their own passwords and account credentials.
15. EMAIL MARKETING
If you subscribe to our newsletter or otherwise consent to marketing communications, we may send email concerning:
- Cheer Gym Advantage content
- Business resources
- Marketing strategies
- SOP resources
- Staff training
- New products
- Special offers
- Events
- Membership features
- Educational content
You may unsubscribe at any time using the unsubscribe link contained in applicable marketing emails.
Service-related communications, such as purchase confirmations or security notifications, may still be sent where necessary.
16. TEXT/SMS COMMUNICATIONS
If Cheer Gym Advantage offers SMS marketing or text notifications, enrollment should be subject to separate applicable consent disclosures.
If you opt into marketing text messages, you may be able to opt out by following the instructions provided in those messages, such as replying STOP, depending on the service used.
Before launching SMS marketing, have the actual consent language and workflow reviewed for applicable telecommunications and marketing requirements.
17. CHILDREN'S PRIVACY
Cheer Gym Advantage is a business resource and educational platform for adults operating youth-sports businesses.
Our website, courses, memberships, and business resources are not directed to children under 13.
We do not knowingly seek to collect personal information directly from children under 13 through our business platform.
The FTC's Children's Online Privacy Protection Rule imposes requirements on covered websites and online services directed to children under 13 or knowingly collecting their personal information.
If you believe a child has provided personal information directly to Cheer Gym Advantage through our platform, contact us at:
so we can evaluate the matter and take appropriate action.
18. INFORMATION ABOUT ATHLETES ENTERED BY GYM OWNERS
Cheer Gym Advantage resources may contain templates that gym owners use independently to manage their own businesses.
Unless our specific service expressly provides a hosted athlete-management feature, customers should not submit sensitive athlete records, injury files, abuse reports, medical information, or other highly sensitive information to Cheer Gym Advantage simply because one of our downloadable templates contains fields for that information.
Downloaded forms are generally intended to be used by the customer within the customer's own systems.
The gym owner remains responsible for the privacy and security of information the gym collects using those materials.
19. THIRD-PARTY LINKS
Our website may link to third-party websites, services, applications, organizations, or resources.
Their privacy practices are controlled by their own policies.
Cheer Gym Advantage is not responsible for the privacy practices, content, security, or practices of third-party websites or services.
Users should review applicable third-party policies before providing personal information.
20. YOUR PRIVACY RIGHTS
Depending on where you live and whether a particular privacy law applies to Cheer Gym Advantage, you may have rights relating to your personal information.
These may include the right to request:
- Confirmation of whether personal information is processed
- Access to certain personal information
- Correction
- Deletion
- A portable copy of certain information
- Information about categories of data collected
- Information about certain disclosures
- Opt-out from certain targeted advertising
- Opt-out from certain sales or sharing
- Limitations involving certain sensitive information
- Appeal of certain denied requests
- Freedom from unlawful discrimination for exercising privacy rights
California and Connecticut are examples of states that provide qualifying consumers with several such privacy rights, although coverage and requirements depend on the business and circumstances.
21. HOW TO SUBMIT A PRIVACY REQUEST
To submit a privacy request, contact:
Email: [email protected]
Please include sufficient information to help us identify your account and understand your request.
We may need to verify your identity before completing certain requests.
We will respond as required by applicable law.
22. AUTHORIZED AGENTS
Where applicable law allows an authorized agent to submit a privacy request on your behalf, we may request documentation demonstrating that the agent has authority to act for you and may separately verify your identity.
23. NON-DISCRIMINATION
Where required by law, we will not unlawfully discriminate against you for exercising applicable privacy rights.
24. DO NOT SELL OR SHARE / TARGETED ADVERTISING
If Cheer Gym Advantage becomes subject to laws requiring a mechanism to opt out of certain sales, sharing, or targeted advertising, we will provide the applicable control.
Potential link:
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
and/or:
YOUR PRIVACY CHOICES
should be implemented if legally required based on our actual business practices.
California specifically requires covered businesses that sell or share personal information to provide appropriate opt-out functionality.
25. GLOBAL PRIVACY CONTROL AND OPT-OUT PREFERENCE SIGNALS
Some jurisdictions require certain covered businesses to recognize qualifying browser-based universal opt-out mechanisms or preference signals.
Connecticut, for example, requires covered controllers to honor applicable opt-out preference signals for certain targeted advertising or sales.
If these requirements apply to Cheer Gym Advantage, our website configuration will be designed accordingly.
26. USERS OUTSIDE THE UNITED STATES
Cheer Gym Advantage is currently intended primarily for users located in the United States unless otherwise stated.
If we intentionally market to or serve users in jurisdictions such as the European Economic Area, United Kingdom, Canada, or other regions with separate privacy requirements, additional disclosures, consent mechanisms, data-processing terms, and rights procedures may be required.
This Privacy Policy should therefore be reviewed before actively expanding internationally.
27. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect:
- Changes to our services
- Changes to technology
- Changes to our vendors
- Changes to our data practices
- Changes in applicable laws
- Business changes
The revised policy will display an updated Last Updated date.
Where required by law, additional notice or consent may be provided for material changes.
28. CONTACT US
For questions about this Privacy Policy or our privacy practices, contact:
CHEER GYM ADVANTAGE™
Support Email: hellocheergymadvantage.com